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Further Information

Contact: The Road Safety Section
Environment and Transport Department
roadsafety@leics.gov.uk
Telephone: 0116 305 7233

Shiny Side Up Partnership

The Shiny Side Up sign campaign began in 2002 and is now well recognised by riders in the region.

Latest version of the signs launched 2006

Motorcycling Sign - Think Bike - www.shinysideup.co.uk   Motorcycling Sign - To Die For...?  www.shinysideup.co.uk   Motorbike sign - Bends... Dead? Ahead... www.shinysideup.co.uk
British Superbike champion John Reynolds supports the use of signs at motorcycle crash hotspots.
British Superbike champion John Reynolds holiding a Think Bike sign.

Where do we place the signs?

In Leicestershire they are always placed at motorcycle crash sites.
  • Crashes within 100m (Clusters)
  • Crashes per 1KM length
Flowers by roadside
Keep it shiny side up and rubber side down!

Page Last Updated: 3 June 2011